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Transforming Dreams into Reality: Super Condiments’ Inspirational Journey with FACE Coalition  

In the bustling Outremont neighbourhood on Van Horne Street, a hidden gem tantalizes the senses and celebrates the essence of local flavours. Welcome to Super Condiments—an embodiment of Dimitry Saint-Louis and his wife, Lara’s, dream to redefine the grocery store experience.  


Within its quaint walls, a rich tapestry of locally crafted delicacies awaits, paying homage to Quebec’s diverse and exceptional foods. 

Picture this: shelves adorned with artisanal cheeses, handcrafted spreads, fresh eggs, and an array of delectable condiments, all testament to the remarkable skills of local artisans. Super Condiments isn’t just a grocery store; it’s a sanctuary honouring the soul of its business—local talent, exceptional quality, and a commitment to the community. 


At its heart, this is a tale of transformation—a dream evolving into a thriving reality. Dimitry and Lara envisioned more than just a business; they aimed to create an environment that resonated with the community, a haven celebrating local produce and fostering connections. 

What set this journey apart from the ordinary was the pivotal support received from FACE Coalition. Their loan served as the bridge between aspiration and achievement, empowering Dimitry and his team to bring their vision to life. This backing didn’t just provide financial support; it symbolized a beacon of hope for Black entrepreneurs navigating barriers, showcasing that dreams are within reach with determination and the right resources. 


Super Condiments’ narrative is one of resilience and careful planning, proving the transformative power of community support. It’s a story that inspires and uplifts, demonstrating that dreams can flourish into tangible success stories with the proper backing. 


From navigating the initial challenges of starting up to curating a haven for local artisans, Super Condiments epitomizes the triumph of perseverance and vision. The echo of customer testimonials praising the unique experience offered by the store further reinforces its significance in the neighbourhood. 


To aspiring entrepreneurs, the story of Super Condiments isn’t just an inspiration—it’s a call to action. FACE Coalition stands as a pillar of support, ready to empower individuals to turn their entrepreneurial dreams into realities. Whether building a business from the ground up or scaling existing ventures, the Black Entrepreneurship Loan Fund administered by FACE Coalition offers the necessary stepping stones toward achieving those aspirations. 


Ready to embark on your entrepreneurial journey? Join the league of dreamers and doers who, like Dimitry and Lara, have transformed their visions into thriving enterprises. Explore the possibilities with FACE Coalition, where dreams are nurtured, and businesses are born. Take the first step—apply now and make your entrepreneurial dream a reality. 

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Rob G.C. Sobey

Board Member

Rob G.C. Sobey is a corporate director. Mr. Sobey was the President & Chief Executive Officer of Lawton’s Drug Stores Limited from 2006 until his retirement in 2014 after 25 years with Sobeys. He serves as a director of SeaFort Capital and the Institute of Corporate Directors. Mr. Sobey is Chair of the Sobey Art Foundation, a member of the Queen’s Smith School of Business Advisory Board and serves on several foundation and not-for-profit boards. For his work as an Honorary Colonel of the Canadian Army, Mr. Sobey received a Queen Elizabeth II Diamond Jubilee Medal. He holds an undergraduate from Queen’s University, a Master of Business Administration from Babson College, and the ICD.D designation.

Denburk Reid

Board Member

Denburk Reid is the founder of Montreal Community Care Foundation (MCCF). Its mission is to empower youth by developing their leadership skills by using programs, workshops, and events, and by building bridges between communities. As the founder of MCCF, he beliefs that the youth hold the key to Montreal’s future and over the past eight (8) years, its programs have helped hundreds of Montreal youth stay on track, perform community services as well as set and achieve academic and life goals. The organization seeks to empower youth to become engaged citizens and leaders in their homes, schools, and communities. For the past five (5) years, MCCF celebrates and promotes community engagement across Montreal through the Montreal Community Cares Awards.

Along with his role as the founder of MCCF, Mr. Reid is the Founder of Red Rush Basketball & Red Rush Basketball Leadership. He has a passion for empowering youth and meeting them where they are lends to a successful outcome.

Abdikhier Ahmed​

Board Member

Mr. Ahmed is a recognized community leader in the non-profit sector with specializations in immigration and refugee resettlement, poverty reduction, and community empowerment. A dynamic, highly motivated individual with extensive experience in program development and delivery, providing strategic visioning and leadership. Over 10 years’ experience managing programs for non-profit organizations and working with communities and people from diverse socio-economic and cultural backgrounds both locally as well as internationally. Fluently multi-lingual: speaks and writes English, Swahili, Somali and basic Arabic. This experience help guide Mr. Ahmed when he was in the role of Director of Policy at the Office of Canada’s Minister of Families, Children and Social Development.

Mr. Ahmed is currently the Executive Director of Aurora Family Therapy Centre. Aurora is a progressive, non-profit family therapy centre that offers family therapy on a sliding scale; sees clients through services funded by Manitoba Department of Families and Department of Justice; provides community building groups for Newcomers to Canada; hosts a Psycho-Social Settlement Needs Assessment program for incoming refugees; provides summer youth programming for many newcomer communities; supports its own staff and other agencies through vicarious trauma and resilience programming; develops supportive relationships with community partners, and engages in advocacy for accessible community-based therapy services for all. Aurora is in the process of becoming a Centre of Excellence in providing cross cultural therapy from a systemic lens with a special focus on psychological trauma & recovery and community development.