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About FACE

FACE is a national and bilingual Black-led nonprofit organization focused on providing resources and information to the Black community across Canada with the aim of accelerating wealth creation for Canadians of African descent.

In partnership with the Government of Canada, FACE created a Black Entrepreneurship Loan Fund to help Black business owners with access to capital investments, working capital, or additional business resources for expansion. FACE has several other major partners that help further the mission of providing Black Canadians with the necessary resources, knowledge, and confidence to not only operate successfully as Black entrepreneurs but to thrive as a community across the nation.

Trending episodes

TOC Podcast stands for “The Other Canada Podcast.” This platform aims to amplify the voices of marginalized Canadians that actively contribute to building our nation.

We focus on impactful figures from the Black community in particular. This podcast is for anyone that wishes to better understand “The Other Side of Canada” and how to continue to make it a more equitable and inclusive society.

FACE 2023 Annual Report

More than just loans

At FACE, our mission is to drive generational wealth powered by sustainable economic resources, capacity, and strategic partnerships.

To be successful, we have created relationships with multiple ecosystem partners, developed several masterclasses, built one of the most innovative and interactive platforms to serve Black Canadians.

Business Support Tools

FACE will provide entrepreneurs with tools to better prepare in order to not only be ready for our loan application, but to increase their knowledge around what it takes to be a successful entrepreneur.

Ecosystem Community Partners

In order to broaden our impact on Black entrepreneurship, we have established partnerships with various companies and organizations to provide added support, which includes a pro bono element, business training services, and more. As an applicant for our loan program, you will also receive key and exclusive information from our partners.


As part of our ecosystem, eligible applicants will be able to benefit from mentorship opportunities with the goal of being supported throughout their entrepreneurial journey.


Our “Masterclass” help videos are meant to help our community understand more about the different elements that come with entrepreneurship, economics, and finance. Find us on YouTube as FACE Coalition.

Latest News

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Founding Partners


Service Providers

Rob G.C. Sobey

Board Member

Rob G.C. Sobey is a corporate director. Mr. Sobey was the President & Chief Executive Officer of Lawton’s Drug Stores Limited from 2006 until his retirement in 2014 after 25 years with Sobeys. He serves as a director of SeaFort Capital and the Institute of Corporate Directors. Mr. Sobey is Chair of the Sobey Art Foundation, a member of the Queen’s Smith School of Business Advisory Board and serves on several foundation and not-for-profit boards. For his work as an Honorary Colonel of the Canadian Army, Mr. Sobey received a Queen Elizabeth II Diamond Jubilee Medal. He holds an undergraduate from Queen’s University, a Master of Business Administration from Babson College, and the ICD.D designation.

Denburk Reid

Board Member

Denburk Reid is the founder of Montreal Community Care Foundation (MCCF). Its mission is to empower youth by developing their leadership skills by using programs, workshops, and events, and by building bridges between communities. As the founder of MCCF, he beliefs that the youth hold the key to Montreal’s future and over the past eight (8) years, its programs have helped hundreds of Montreal youth stay on track, perform community services as well as set and achieve academic and life goals. The organization seeks to empower youth to become engaged citizens and leaders in their homes, schools, and communities. For the past five (5) years, MCCF celebrates and promotes community engagement across Montreal through the Montreal Community Cares Awards.

Along with his role as the founder of MCCF, Mr. Reid is the Founder of Red Rush Basketball & Red Rush Basketball Leadership. He has a passion for empowering youth and meeting them where they are lends to a successful outcome.

Abdikhier Ahmed​

Board Member

Mr. Ahmed is a recognized community leader in the non-profit sector with specializations in immigration and refugee resettlement, poverty reduction, and community empowerment. A dynamic, highly motivated individual with extensive experience in program development and delivery, providing strategic visioning and leadership. Over 10 years’ experience managing programs for non-profit organizations and working with communities and people from diverse socio-economic and cultural backgrounds both locally as well as internationally. Fluently multi-lingual: speaks and writes English, Swahili, Somali and basic Arabic. This experience help guide Mr. Ahmed when he was in the role of Director of Policy at the Office of Canada’s Minister of Families, Children and Social Development.

Mr. Ahmed is currently the Executive Director of Aurora Family Therapy Centre. Aurora is a progressive, non-profit family therapy centre that offers family therapy on a sliding scale; sees clients through services funded by Manitoba Department of Families and Department of Justice; provides community building groups for Newcomers to Canada; hosts a Psycho-Social Settlement Needs Assessment program for incoming refugees; provides summer youth programming for many newcomer communities; supports its own staff and other agencies through vicarious trauma and resilience programming; develops supportive relationships with community partners, and engages in advocacy for accessible community-based therapy services for all. Aurora is in the process of becoming a Centre of Excellence in providing cross cultural therapy from a systemic lens with a special focus on psychological trauma & recovery and community development.